The latest craze on TikTok isn’t a new dance, it’s an eye cream from beauty industry veteran Peter Thomas Roth that has the power to erase signs of ageing in seconds. The results are literally magical. Sound too good to be true? See for yourself:

The viral video, now up to over 29 million views, features the Peter Thomas Roth Instant FirmX Eye Tightener, which can be purchased at the below link (if you’re lucky enough to catch a restock):

Peter Thomas Roth Instant FirmX Eye Tightener – $38.00

The results, temporary of course, are achieved by the product’s active ingredient which is a silicate. When exposed to air, the silicate tightens creating an impressive instant smoothing effect like the one you see in the video.

Eager to try the product before publishing this article, I searched many Sephora stores but came up empty-handed thanks to the millions of others scrambling to get their hands on a bottle after seeing the TikTok. Your best bet for snagging a bottle is to sign up for restock email notifications on the Peter Thomas Roth product page and be ready to whip out your credit card the moment that alert comes in.

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